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How to Create a Professional Real Estate Buyer’s Kit
If you’re a real estate agent working with home buyers, one essential tool is a collection of materials that helps explain what to expect at each stage of the transaction. By compiling an inventory of...
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6 Reasons Niche Marketing is a Great Strategy for Real Estate Agents
Niche marketing is a tried-and-true strategy that works especially well for real estate agents. Why? The simple answer is that any business built on one person or a small team usually finds it very...
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Great Words on Writing (and Editing)
How good are your writing skills? Correction: How good are your editing skills? At its core, good writing is actually about good editing. It means having the patience and tenacity to keep working and...
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100 Niches for Real Estate Specialists
Niche marketing is a powerful strategy that works especially well in real estate. The reasons are numerous. Even though most agents agree that specialization makes sense, they often mistakenly believe...
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Real Estate Marketing Niches: Success Story from the LGBT Community
Authenticity. It’s been a buzzword for years, but how often do you actually see it in practice? And when I say authenticity, I’m not talking about the watered-down definition, when a person is “only”...
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Take Note: Handwritten Messages Are Better Than Ever
In today’s digital world, handwritten messages have become a lost art. However, instead of mourning the demise of personal notes, take advantage of this trend by using them to stand out with your real...
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The Most Overlooked Opportunity for Free Real Estate Advertising
A listing agent’s job involves taking advantage of every chance to grab buyers’ attention, right? Are you overlooking your first and best opportunity for free real estate advertising? As Lynn Madison...
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The Ins and Outs of Picking a Real Estate Niche
I’m a firm believer in the power of niche marketing. (Here’s why.) Most real estate professionals agree that specialization is an attractive strategy. Even so, do you find it difficult to pinpoint a...
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Real Estate Marketing Success Stories: Meet Anthony West
Most agents agree that launching a real estate career isn’t easy, especially if you’re fresh out of college. While he wouldn’t call it easy, Kansas City native Anthony West is working hard and, more...
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Number Crunching: Does Real Estate Specialization Pay Off?
When asked about tightening the focus of their real estate business, most agents reply, “I don’t want to limit my opportunities!” The problem is, this answer is often based on opinion (or fear) more...
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